Promotion Management Licensing Distribution Label Services
Get started

Digital Marketing

Stop posting.
Start converting.

Posting on Instagram won't grow your career. Paid social ads, content strategy, and data-driven audience building will. We handle the entire digital marketing stack so you can focus on making music.

Book a strategy call See how it works
Social media dashboard showing Instagram and TikTok analytics
2.4B
Total ad impressions
$0.003
Average cost per stream
340%
Average follower growth
4.2x
Average ROAS

Instagram. TikTok. YouTube. Facebook.
We turn attention into streams.

The problem

Organic reach is dead.

Instagram shows your posts to 3% of your followers. TikTok's algorithm is a lottery. YouTube takes years to build. The only reliable way to grow as an artist is through strategic paid advertising combined with authentic content.

  • ✕ Posting daily with no strategy
  • ✕ Buying fake followers for credibility
  • ✕ Relying on viral moments to break through
  • ✕ Ignoring data and analytics
Spotify analytics showing growth from paid campaigns

Our approach

Data-driven growth
on every platform.

We combine paid social advertising on Meta and TikTok with organic content strategy. Every campaign is A/B tested, monitored daily, and optimized in real-time for maximum ROI.

  • ✓ Paid Meta & TikTok ad campaigns
  • ✓ Content calendar & strategy planning
  • ✓ A/B tested ad creatives
  • ✓ Weekly performance reports
Singer performing with artistic overlays

How it works

The 4-stage engine

01

Analyze

Sonic fingerprinting

We don't guess. We analyze your track's BPM, key, energy, and sonic texture. We match this data against millions of users who already listen to artists exactly like you.

Sonic analysis dashboard
02

Create

Pattern interrupt ads

We create high-converting vertical video ads designed to stop the scroll on Instagram Stories, TikTok, and Reels. We cut your track to the most viral 15-second hook and add visual hooks.

Creating ad creatives on laptop
03

Deploy

CAPI bridge deployment

We use Conversion API (CAPI) technology to optimize for genuine "PLAY" events inside Spotify, not just link clicks. This ensures higher retention and real fan engagement.

Technology infrastructure
04

Optimize

Daily optimization cycle

We monitor Cost Per Click (CPC) daily. If an ad is expensive, we kill it. If it's cheap and bringing in streams, we maximize the budget. Consistent engagement signals Spotify to push you to Discover Weekly and Radio.

Results dashboard showing growth

Services

Full digital marketing stack

📱

Instagram & Facebook ads

Story ads, feed ads, and reel placements targeting your ideal listener demographic. Custom audiences built from fans of similar artists.

🎵

TikTok promotion

Spark Ads and TopView campaigns that leverage TikTok's algorithm to maximize sound adoption and organic sharing.

📸

Content strategy

We create a 30-day content calendar with post ideas, captions, hashtags, and optimal posting times based on your audience data.

📹

Video ad creation

Our design team creates scroll-stopping vertical video ads from your track. Cover art animations, lyric videos, and music video clips optimized for each platform.

🤖

Influencer outreach

We connect you with micro and macro influencers who can feature your track in their content. Authentic placements that drive real streams.

📊

Performance reporting

Full PDF reports with CPM, CTR, CPC, and ROAS metrics. You see exactly where every dollar went and how many real fans were delivered.

Let data drive your next release

Book a free strategy call to discuss your goals. We'll audit your current social presence and build a custom growth plan.

Book strategy call

Frequently asked questions

How is this different from your music promotion service?

Music Promotion focuses specifically on Spotify streams through Meta Ads. Digital Marketing covers the full stack — social content strategy, TikTok, YouTube, influencer outreach, and brand building across all platforms.

Do I need a big following to start?

No. In fact, paid advertising works best for artists who are just starting out. We build your audience from scratch by targeting listeners who already love your genre. No existing following needed.

What budget do you recommend?

For meaningful results, we recommend a minimum ad spend of $300/month on top of our management fee. Higher budgets obviously yield faster growth, but we've seen great results at all levels.

Can I see examples of ads you've created?

Yes, we'll share a portfolio of past campaigns during your strategy call. We also provide a preview of your ad creatives before going live for approval.

How long until I see results?

Campaigns take 4-6 business days for custom setup. Once live, you'll see real traffic within 24 hours. Meaningful algorithmic growth typically starts within 2-3 weeks of consistent running.